The objective of gubanza is to recommend what actually important. Every year, we test and review thousands of goods independently to help you locate exactly what you need. Whether you’re looking for regular items or gifts for loved ones, our objective is to save you time and minimize the stress of shopping.
We operate with complete editorial independence in order to be the most trustworthy product recommendation service available. We won’t provide a recommendation until our writers and editors have thoroughly researched and tested something and determined it to be the finest.
Subscriptions and various affiliate marketing partnerships are how we make money. That means we may be compensated if you buy something after clicking on one of our links to a retailer’s website. However, we make product recommendations based on our own research, analysis, interviews, and testing. There’s no reason for us to choose lesser items or succumb to manufacturer pressure—quite the contrary, in fact. We do not receive an affiliate commission if a reader returns a product because they were unsatisfied with it or because the recommendation was incorrect. We believe this is a fairly equitable method that motivates us to put our readers first.Of course, the items we promote on our site are always chosen based on editorial and product testing criteria, not on affiliate or advertising partnerships.
Weeks or months of research and years of experience go into our reviews. We collect interviews and data from the greatest sources available, including engineers, scientists, designers, and a plethora of subject-matter experts, ranging from barbers to cat café personnel (and residents) to cornhole champions. We also check user reviews to see what important to real individuals who have previously purchased and used the products we’re evaluating. In a world where costly, top-of-the-line models loaded with trash features are often considered as the gold standard, we strive to promote high-quality items that are worth their money and don’t oversell features you’ll never use.
Our procedure is sometimes fascinating and enjoyable (imagine creating an obstacle course for robot vacuums, say, or setting a room ablaze to test fireproof safes). We apply our meticulous approach and advanced research skills to over 1,000 product categories, including washing machines, televisions, artificial Christmas trees, bath towels, nonstick pans, soundbars, storage bins, office chairs, headlamps, sewing machines, mattresses, wine glasses, air purifiers, space heaters, treadmills, iPhone cases, Wi-Fi routers, carry-on suitcases, cloth face masks, and, yes, wire cutters. We want to make finding the greatest stuff—and knowing what isn’t worth buying—quick, easy, and straightforward in all we do, so you can get on with enjoying your life.
We choose the same products for ourselves and recommend them to our family and friends. If we advise you to spend your hard-earned cash on something, we treat it as if it were our own money on the line.
The most crucial factor for us is reader confidence. Readers would not support our work if we recommended something based on bias or laziness. We also encourage readers to fact-check our articles, which detail the time, reasoning, and effort we put into conducting research, interviewing experts, and testing goods. This usually takes dozens, if not hundreds, of hours. Each guide lays out all of the facts for how we arrived at our conclusions so you can decide for yourself.
Please contact us if you require assistance in resolving a specific shopping difficulty. Our team, which is made up of bright and inquisitive individuals who enjoy researching reader questions, will do all possible to assist.